AA Japan is a giant in the supply chain of vehicles around the globe. Max Warranty is a warranty system formulated by AA Japan exclusively for Sri Lanka on vehicles that were bought from AA Japan suppliers.
Creating a Logo that stands shoulder to shoulder with other local car warranty brands was indeed a mammoth task.
It had to do justice with the AAJ brand name built up with over 20 years of service in the industry, truly serving the industry crediting their tagline” our quality our pride”.
The colors selected were to be complimentary to the Primary brand. The hand shake is to symbolize trust and professionalism. The arrow extending X is to denote the brand constantly moves forward. The Max warranty logo also incorporates the main icon of the mother brand as a badge of recognition and to create a sense of familiarity.
was indeed a breakthrough slogan that won many brand goals.
Materials produced thereafter were complimentary to the theme and over all branding.
Working with a global brand is undoubtedly a great experience and working with the AA Japan was one truly memorable.
They were corporative and added valuable insights that helped to always bring about the best in every output.