“Nurturing content ”
“Aligning content with creativity and corporate strategy is like nurturing a little child”
Well, the thing about creative content is that it needs special attention, time, and care. Much like a child, a brand has its own quirks, likings, and characteristics, managing one too many at a time will only result in an average outcome or less than the average outcome. And nobody wants their kid to be “just another child”.
Focusing on nurturing the brand image by guiding its appearance and behavior while at the audience, is vital. The smart move is considering gradual yet progressive measures that will be efficient in the long run rather than “going aggressive”.
Visualizing a brand’s destination on a timeline with interim milestones will definitely create a clear understanding of the content direction. The brand’s origin, it’s purpose, mission, vision, long term goals, intermediate milestones, target audience are all areas that need to be addressed and well calculated.
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All brands have their unique USP regardless of market competition, identifying this feature and bringing it out, to the brands best interests is truly based on strategy.
When you meet a kid for the first time it’s inevitable you put them in a box. I’d like to meet you again, I don’t want to listen to anything he/she has to say, let me just smile and pretend I understand, or OMG this kid is intimidating and wonder what he/she would say next?
Planning out how you will appear, how often you will appear, where, and why are all important questions that a solid strategically planned content will answer. This requires time, buckets of thought, and empathy. Extensive research on your brand and the competitors will shed light on the generic dos and don’ts. To create real impact and disruption you really need to think differently, that will compliment your brand.
There are many purposes for content it can be for awareness, engagement, or promotion. Whatever it may be the tone or vibe we take to demonstrate it will play a major role in the angle in which the brand will be recognized.
Every brand needs a guide, a strategy to achieve its purpose. To know which platform to appear in, alone can be the million-dollar question.
CreativeJacks carefully picks up a clientele and ensures we provide them with undivided attention. Yes, this means our seats are numbered until we expand. We look to have long term relationships hoping to be with your brand till it grows to be a Successful and impressionable Adult. So don’t miss the bus!
If you are looking for an adventurous, and fun-packed creative detour! Don’t miss out!
Get on board on our winged bus, and see your brand fly high above!
“Inbox now to book your seats! Do not miss the bus”
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