“ By Hook only, no crooks! ”
No Sheppard used a hook, and no fisherman used a crook
A little bit to Ponder!
What would it be if the first shepherd ever used a hook to guide his sheep? What if the first ever fisherman used a crook instead of a hook? Oh yes! Let’s let our imaginary go wild!
A common point to agree would be, that the shepherd would have failed miserably to guide his flock of sheep’s, while the fisherman will never catch fish. Marketing in the modern era is also similar. We use the right tools, our product wins, if not it does not just lose, but rather be forgotten amongst an abyss of competitor products and alternatives.A little prelude to the topic!
In the current era where technology is too advanced, we have to acknowledge the fact that knowledge to handle technology takes precedence over all. It does not matter even if someone possesses the best technology, if the knowledge to orchestrate the technology is lacking. This applies to digital technology based marketing as well.
Digital marketing has taken an extra step forward to dominate the preferred promotion platform mix. Technological advancement is rapid in digital marketing. However, it is imperative to invest more on the right knowledge to ensure the technologies are used effectively and exploit the best match to align with organizational strategies. In defining digital marketing strategies, one of the most important aspects is to understand the audience.
Gone are the days that marketing was aggressive with showing our products or services down the throat of the customers. The evolution of marketing is advance, that focusing on the audience who would want our product, is the best way to maintain a high level of ROI and optimized revenue flows. For a certain degree we may now think that it means marketing a hook for the fisherman, or a crook to the shepherd. Though we cannot disagree with this statement, we should dissect it a little bit further to make our hook, or crook to stand out above the rest. Hence when we dissect we need to realize how big is our fish or herd, so we use the right size hook or crook!
Dive straight into the topic!
Now that the hook and crook theory is understood, let us now take the hook, and analyze how we use bait, and how we attract the right fish! The hook for platforms such as Facebook, Instagram, google etc., needs to be used to the right audience (the fish in here). In order to make this successful we need to use the right bait. The bait is what this whole topic is all about! The bait to capture the right audience is none other than content! Content that is well designed to capture the audience’s attention is the most important process in content creation. Knowing the audience size and impact on the product revenue stream is therefore imperative to ensure the best fit content is created. So it’s safe to say Small bait for small fish! Big bait for big fish!
Process of Identifying the bait size
A custom made process known as APPLE is used by CreativeJacks, in the process of content creation. Before every content is finalized it is put through a rigorous constructive critic cycle or CCC to ensure the audience’s sweet spot is touched. Let us dissect the APPLICABLE process for further elucidation.
A- Audience: An audience audit is performed to understand the best audience with regards to the organizational revenue streams. Who is the most optimized? Who do our competitors target?
P- Picture: Conceptualize a visual picture and put into mood boards, to come up with initial loose cannon style brainstorming.
P-Placement: Mock placements to the conceptualized idea in the previous step, with regards to mock text, mock images, is key to envision target market attention grabbing. It is also important to adhere to compliance standards from digital platforms like Facebook etc., decide color schemes etc.
L-Leverage: Leverage brainstorm is an important aspect of the content creation process, where the audience interests, pain points, content direction, and languages are discussed. The community vocabulary and slangs are put in balance to create attention grabbing, short and sweet content. The previously done audience audit will be heavily used here
E-Execute: Once the pictures are sketched in a mock up, and the leverage brainstorming process is complete, the content is ready for production execution.
At Creative Jacks we are specialized in preparing the big bait for the big fish. After all it does not make sense to use earthworms as baits to attract blue whales! The right content needs to be used to make a post or any artwork attractive to the desired audience. Get in touch with us now, and we shall guide you with the best optimized content for your desired audience!